Spreading Corporate Culture: “Work While Playing – Play While Working”.

As part of our journey toward sustainable growth, the Group is committed not only to business performance but also to corporate culture — a core factor that strengthens team unity and fosters an ideal working environment. This summer, a series of dynamic internal initiatives brought the spirit of “Work While Playing – Play While Working” to life, promoting strong collaboration and unity across the entire organization.

1. “Catfish” continues to participate and achieve success at VBA 2025 – the Vietnam Professional Basketball League: a sporting arena to strengthen team spirit

The Catfish Basketball Team, a proud member of the CityLand ecosystem, once again took to the courts in VBA 2025 – one of the most eagerly awaited events each year.

On the court, our players gave their all in thrilling, high-energy matches. Meanwhile, in the stands, the CityLand cheering squad brought just as much passion and professionalism, rallying behind the team with infectious energy and a deep sense of pride in our colors. The intense games, roaring cheers, and seamless teamwork created an emotional and inspiring atmosphere, reflecting the spirit of camaraderie and mutual growth that defines our culture.

2. “Joyful Summer – Growing Up with the Group” – Caring for Families, Nurturing Future Generations

Alongside sports programs, CityLand’s summer activities for employees’ children have captured the attention and enthusiasm of many staff members. Through a rich blend of learning, play and interactive experiences, children enjoy a meaningful, creative, and memorable summer.

This initiative not only demonstrates genuine care for employees’ family lives but also reflects the group’s philosophy of sustainable development: taking care of people from within – starting with the family.

From the basketball court to laughter-filled summer programs for employees’ children, corporate culture at CityLand is not just a strategic initiative. It comes to life in everyday moments. This is what creates a culture of connection, where every member feels valued, supported, and proud to be part of the CityLand family. It is more than just an activity – it is how CityLand nurtures and sustains its corporate culture. At CityLand, every moment holds meaning, every activity is thoughtfully designed to place people at the center, with the ultimate goal of cultivating inner strength for a sustainable future.